Sunday, 6 April 2008

Positive Eating, Positive Living

Wagamama is a restaurant chain serving pan-Asian food in the style of a modern noodle bar. The first Wagamama opened in 1992 in Bloomsbury, London. The chain has grown to include branches in London and across the United Kingdom, as well as in Ireland, Amsterdam, Istanbul, Australia, Dubai, Belgium, Auckland and Copenhagen. The first US branch is now open in Boston, with a second one in nearby Cambridge MA to open this summer. The chain’s website defines wagamama as “wilful / naughty child”. However, a more accurate translation of the Japanese word would be “self centered and inconsiderate to others.” Their trademarked slogan is: positive eating + positive living.

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